Cre8tive

Journal

By C8DS

2 MIN READ

In NEWS & UPDATES

ad:tech New York is almost here!

ad:tech is a two-day conference & exposition that has long been known as the home of industry shaping advertising and marketing technology. Over twenty years later, ad:tech still is out on the forefront of innovation, bringing technologies from across the marketing, advertising and media world.

This is where today’s leading marketers go to learn from their peers and to get hands on with the latest marketing and advertising innovations. It is where the rubber meets the road, where marketing pioneers, innovators, and brand trailblazers all converge to get hands-on experience and discover new ways of thinking.

With ad:tech events spread across the globe, our global network allows us to bring the best and brightest from around the world to share their knowledge with our attendees. ad:tech provides an unparalleled networking and business matching experience.

Innovation in the Post-Advertising Era*

The demand for personalized, meaningful engagement has inspired a new wave of marketing strategies backed by a powerful array of technology platforms. This shift is the focal point of the Post-Advertising Era, where creative use of technology will push your business ahead and deliver exceptional customer experiences. In the Post-Advertising Era, innovation drives action.

At ad:tech NYC, we’ll explore the tools and tactics that savvy marketers are deploying to thrive in this transformative time. Curious brand, agency and media leaders will have the opportunity to connect with other practitioners, creative thinkers and leading technology experts, all under one roof at The Metropolitan Pavilion.

In addition to a new, more centralized venue, we’ve radically changed the way the ad:tech agenda is structured. We want you to be able to walk into any stream and get information and insights that empower you to make smarter decisions. So instead of offering sessions by channel, we’ve structured each day according to the challenges (and opportunities) marketers encounter on a daily basis. 

You’ll find sessions addressing the latest and greatest in today's "traditional digital" advertising landscape, alongside sessions that tackle the future technologies changing the very foundation of our industry -- and how we must innovate as a result.

The Post-Advertising Era is driven by technology -- and we want to be sure that you’re plugged into the best tools available. The Post-Advertising Era is here. The question is, are you ready for it? 

*Of course advertising is hardly dead - it just needs to evolve!

Location

ad:tech New York 2017 will be held in the heart of Chelsea, home to some of the biggest brands, fastest growing startups and companies on the cusp of creating the next big thing.

Check out the new venue, The Metropolitan Pavilion (125 W. 18th St, New York, NY 10011 United States).

For more information, visit the ad:tech website.